ViSalus Promoters and Customers that lose 10 lbs. through PROJECT 10™ can share their success with the next generation through PROJECT 10 Kids, a transformative program that empowers adults to achieve and maintain a healthier body weight, while encouraging children to do the same. For every 10 lbs. lost—or every 10 lbs. of lean muscle gained—through PROJECT 10, ViSalus donates 30 Vi-Shape® Shakes to an overweight or obese child through the participant’s Vi Charity of choice. Working in tandem, Vi-Cares, PROJECT 10 and PROJECT 10 Kids use good nutrition as a means to change lives for the better, creating a healthier world and passing it from one generation to those that follow.